Overview of Deep Search
Microsoft has announced the introduction of a new feature in its search engine, Bing, called "Deep Search." This innovative feature is powered by OpenAI’s GPT-4 and aims to provide users with more relevant and comprehensive answers to complex search queries.
How Deep Search Works
The new feature builds on Bing’s current web index and ranking system, enhancing them with the capabilities of GPT-4. This allows Deep Search to take a user’s query and expand it into a detailed description of what the results should include. For instance, if a user searches for "how do points systems work in Japan," Deep Search would create an expanded description that includes:
- An explanation of how various loyalty card programs work in Japan
- The benefits, requirements, and limitations of each program
- Examples of popular loyalty cards from different categories (convenience stores, supermarkets, restaurants)
- A comparison of the advantages and disadvantages of using loyalty cards versus other payment methods in Japan
- Highlighted most popular services and participating merchants
Enhanced Search Query Description
In cases where a search query is more ambiguous, Deep Search finds all possible intents and creates a comprehensive description for each one. The feature then displays these intents to the user, allowing them to select the right one.
For example, in the case of the loyalty points query mentioned above, Deep Search may also search for things like:
- Loyalty card programs Japan
- Best loyalty cards for travelers in Japan
- Comparison of loyalty programs by category in Japan
- Redeeming loyalty cards in Japan
- Managing loyalty points with phone apps
How Deep Search Collects and Ranks Results
Once the expanded description has been created, Bing pulls relevant results that often don’t show up in typical search results. Deep Search finds pages that might match the expanded query, rewrites the query and then searches for those variations too.
Regular searches on Bing already consider millions of web pages for each search, but Deep Search does ten times more to find results that are more informative and specific than those that rank higher in normal search.
When ranking results, Deep Search considers how well the topic matches the query, whether it has an appropriate level of details, how trustworthy the page is, and how new and popular it is.
Optional Feature
Microsoft notes that Deep Search is optional and can take up to 30 seconds to complete. This is why it’s not meant for every query or user. For users who don’t want more comprehensive answers, they can get regular Bing search results instantly.
Implications of Deep Search on Microsoft Bing
The introduction of Deep Search is expected to enhance the overall user experience of Microsoft Bing by providing more relevant and personalized results. This feature is part of a broader effort to make Bing a more competitive player in the search engine market.
Microsoft Expands AI Capabilities with DALL-E 3 Support
In addition to Deep Search, Microsoft has also announced its support for DALL-E 3, a cutting-edge AI model that enables users to create highly detailed and realistic images. This integration is expected to further enhance the capabilities of Bing’s image search feature.
Impact on the Search Engine Market
The introduction of Deep Search and the expansion of AI capabilities in Microsoft Bing are likely to have significant implications for the search engine market. With its enhanced features, Bing may become a more attractive option for users looking for comprehensive answers and highly detailed images.
Future Developments
As technology continues to evolve, it’s expected that the capabilities of Deep Search will continue to improve. The integration of AI models like GPT-4 and DALL-E 3 is likely to lead to new innovations in search engine technology.
In Brief
- Microsoft Bing introduces "Deep Search" feature powered by OpenAI’s GPT-4
- Deep Search provides more relevant and comprehensive answers to complex search queries
- The feature builds on Bing’s current web index and ranking system, enhancing them with GPT-4 capabilities
- Deep Search is optional and can take up to 30 seconds to complete